Sunday, December 26, 2010

Perodua Viva Elite Exclusive Edition – RM42,000


The Perodua Viva Elite Exclusive Edition is the latest edition to Perodua’s Viva model line-up. It adds a few new features to the existing Perodua Viva Elite model, which so happens to be the best selling Viva variant so far (41.4% of total Viva sales) since it was launched. The new Exclusive Edition is available in a new colour – Classy Purple, in addition to two other colours – Midnight Blue and Ivory White. Other changes include custom colored alloy wheels, new combination leather seats, and Exclusive Edition trim level badging.

The leather seats are made out of smooth leather for the main body, while the darker bits you see above are suede velour leather. The Viva Elite Exclusive Edition is priced at RM42,000 on the road. Perodua aims to sell 600 units of the Viva Elite Exclusive Edition every month. The car was launched at Perodua’s new Puchong 3S center, which now combines the sales branch and the service center in a single location. The old service center has been moved to the site of the current sales center for better customer convenience and now includes 16 bays with 14 of them having hoists. Look after the jump for embedded brochures as well as a detailed photo gallery including live, exterior and interior photos.

Since being launched in July 2009, the Elite version of the Perodua Viva has been the model’s best-seller. This is probably not surprising as it offers good value for money with its comprehensive list of equipment.
Now comes another value-for-money version in the form of the Exclusive Edition of the Viva Elite, with enhancements and new features both inside and out. There’s leather upholstery with embroidered detailing and special stitching and the 3-spoke steering wheel has leather wrapping for more premium feel. The dashboard also has highlighting for the centre cluster with silver-coloured trim around the shifter and also on the door armrests. The instrument panel design is also unique to the Viva Elite Exclusive Edition.
On the outside, this version will be noticeable by its Classy Purple body colour (Midnight Blue and Ivory White are also available) as well as the custom-coloured alloy wheels. Priced at RM42,000 (on the road, with insurance, Peninsular Malaysia), the new Viva Elite Exclusive Edition is expected to account for 600 units of the total Viva sales each month. According to Perodua’s MD, Datuk Aminar Rashid Salleh, some 240,000 Vivas have been sold since the model was launched in 2007.


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